After a few bad experiences in creating a cohesive and optimised Magento e-commerce website, Robert White quickly saw the value in Orbital’s joined up, strategic approach. We were tasked to extend our remit from marketing strategy, to the re-design and development of a new Magento website to create an awesome user experience and advanced marketing capacity.
Drawing on various data sources and a solid marketing strategy, we created a challenging design based on data and market intelligence. The final website resulting in a 37% increase in online sales, 180% improvement in conversion rate and an 800% reduction in load speed for key international markets.
Once live and delivering a strong return on investment the business was able to focus on scaling the business and increasing their online marketing. To do so Robert White needed a full digital strategy, integrated marketing plan on top of an Agile web development process, to increase sales and market share within a competitive online market.
Combining a range of industry tools: Google Adwords, display advertising, Google Shopping, SEO, Social Media and actionable analytics reporting, Orbital set-up each channel in tandem, as a cohesive marketing platform, with a well-optimised Magento website at its core.
Since working with Robert White for over 3 years on this new project sales have increased by over 30%. Not satisfied with this level we optimised Robert White’s advertising until a majority coverage was achieved for all keyword impressions available and now all campaigns dominate all target keywords. This translates to a running return of investment of over 1100% with no additional time investment. More profit without the additional investment.
With the release of Magento 2 Orbital are now in the process of migrating the current Magento website to take advantage of additional ERP and business automation in order to further revolutionise Robert White’s business.
We have been working with Orbital for many years now and I highly recommend them! Orbital designed and developed our Magento website in 2015, producing a really good looking, well functioning site. This proved to generate significantly more revenue. Alistair in particular ran this complex project and brought it all to fruition, by creating our marketing strategy and mapping out a full campaign of online marketing for our expanding portfolio. We are seeing fantastic results and growth already and confident this will continue with Orbital’s support.