Motability
Brand development

Identity, brand, graphic design, multimedia


A major brand refresh project for Motability, the leading car scheme for disabled people. The project included evolving the logo to make it simpler, more up-to-date and more economical to print. We also completely overhauled the corporate literature, creating a flexible and dynamic set of brand guidelines enabling Motability to manage the consistent generation of marketing materials.

Motability’s brand now focuses heavily on their customers and how a new Motability car has changed their lives, putting the customer front and central in all advertising and literature. Orbital also manages most of Motability’s advertising and literature requirements.