Sircle is the new name for Topscan, a highly-respected survey, CAD and scanning company based in Bournemouth. Orbital was asked to develop a new brand and visual identity for the business, as it was felt that the company had outgrown its old name, scanning being a smaller part of the overall offering.
The project involved lengthy consultation with stakeholders and the presentation of a range of approaches. It was felt the quirky and unexpected nature of the square logo worked perfectly and gained huge support among management, staff and clients alike. The project involved implementing the visual identity across all formats including social media, video, signage and clothing, print and online communications. We also created a new responsive website that is easy to manage and clearly communicates their increased number of services in greater detail. Using our custom WordPress framework, we built a sophisticated website, fully prepared for SEO, and featuring case studies and news. The site has been very successful, increasing both search traffic and lead generation.