Ford Fuels
Brand Development

Brand, Strategy, Digital Marketing, Website Design, Graphic Design, Photography / Video

Ford Fuels has over 50 years of experience providing reliable delivery of fuels, AdBlue, lubricants, and greases to commercial and domestic customers across the South West.

Orbital was commissioned to refresh the brand identity that hadn’t been changed substantially since the 1970s. The logo sees the addition of the new FF logo icon that works very well as shorthand for the main logotype, and as a profile image for social media. The project is ongoing, with their large fleet of trucks being branded as they are replaced. The wide-ranging project included creating a new WordPress website and ongoing many ongoing direct marketing activities.