Brand

The sweet spot of alignment between ‘how you want to be perceived’ and ‘how your customer feels about you’

Consistency is our currency, it brings cachet and credibility to your brand. In today’s noisy world we’re experts at getting your messages out there and making sure they work harmoniously. You’re always better off heard than herd.

More than ever a company’s brand and visual identity is seen as the foundation of the business and the key to its future success. Brands must be well managed and continually developed for the business to remain relevant and credible to its customers.

Strong brands are built on a consistent process of strategy, investment in outstanding creative and constant evaluation. Not forgetting of course the hard work required to live out its values daily at every touchpoint. We work with our clients to create and evolve distinctive brands, to define their values, culture and personality and apply them across all communications media.

Strategy

Competitor research

Values and Vision

Naming

Differentiation

Tone of voice

Visual identity

Logo development

Visual identity (look and feel)

Brand guidelines

Guardianship

Product development

Competitor research

Naming

Logo development

Visual identity

A brand is much more than a logo – it encompasses the personality and culture of the business, its rapport with its audience and helps carve out its place in the market. Whether we’re revitalising an established brand or defining the brand for a start-up at the beginning of its evolution, we relish the opportunity to really get to the heart of the company or product and create an engaging, meaningful solution.

Helen Pegler
Do you have a project in mind? Tell us about you…