Motability
Brand Development

A major brand refresh project for Motability, the leading car scheme for disabled people. The project included evolving the logo to make it simpler, more up-to-date and more economical to print. We also completely overhauled the corporate literature, creating a flexible and dynamic set of brand guidelines enabling Motability to manage the consistent generation of marketing materials.

Motability’s brand now focuses heavily on their customers and how a new Motability car has changed their lives, putting the customer front and central in all advertising and literature. Orbital also manages most of Motability’s graphic design, advertising and literature design requirements.