Democracy in Action is a grassroots programme that combines knowledge sharing with political accountability and community engagement. Orbital was asked to create a new visual identity for the organisation that was to be inclusive, non party-political and emphasised the diversity not only of the community but the topics covered in the programme.
The logo design is created around an open speech bubble, the idea being that discussion and ideas are a vital part of the organisation’s process. The speech bubble motif is used in the visual identity as a device for titles including direct appeals to the reader such as ‘We need to talk about…’. The programme is in its early stages and will run as a pilot initially. Funding is being sought to take it nationally.